Danone Puma
The Task: Creating a consolidated digital platform for Danone EMEA’s field sales team to grow its regional market share and provide a go-to place for all their internal sales management.
Details
Creative Direction
Design
Development
Approach
It’s not a secret that success only comes through well-connected and happy team members. So our game plan targeted not only efficiency but also a strong team spirit.
When opening the app, “Mood Check” asks the user how they feel so that regional managers can observe and improve the well-being and overall mood of their teams.
Continuous stream of information facilitated instant performance tracking. “Feeds” and “Puma TV” allows the sales team to stay in touch in real-time while “Merch Tools” helps them to store visual records of points-of-purchase in order to monitor the progress.
Self-learning is highly encouraged through the “E-Workshops” module where both Human Resources and team members can track the growth. In-depth knowledge about the brands and the products helps the field team to keep (themselves) up-to-date and to generate a higher number of sales.
Outcome
Implemented in Turkey, Poland and the Netherlands, Danone Puma was recognised as the best practice in the EMEA region.
This new digital platform has increased sales by 2% and the sales teams’ productivity by 20%. The E-workshop completion rate was raised to 70%.
Used daily by over 3,000 users, streamlined processes allowed team members to decrease their daily admin work by 1.5 hours.
