Goodyear Tyre Configurator
The Task: Goodyear requested an elevated user experience for customers in the retail space.
Details
Creative Direction
Design
Development
Approach
Distributors needed a tech facelift. So here was the Configurator app where customers could help themselves discover the possible best option by entering relevant data on the app. Finding the right tyre was never easier! Printed catalogues were replaced with digital, underlining each products’ unique selling point in detail. “Tyre configurator” enabled distributors to pinpoint the most relevant product according to the customers’ needs and “Product Test AR” exhibited their tyre choice on the car, recreated as a photo by the app.
Outcome
- Two thousand tablets with the Configurator app were sent to the stores.
- The app helped distributors to serve their customers 1.5 times faster!
- By renouncing the printed catalogues, Goodyear managed to find a sustainable solution to their problem, decreasing the costs while protecting nature.
